the cognistx blog

Beyond Chat: SQUARY Chat Unlocks Customer Insights, Drives Growth

January 27, 2025
By
Ihor Markevych

Businesses are always on the hunt for fresh, creative ways to connect with customers and streamline their operations. At Cognistx, we're passionate about developing AI-driven solutions that not only meet but exceed these evolving needs. One of our most exciting innovations is SQUARY Chat, a next-generation chatbot that's transforming the way businesses interact with their audience. 

Beyond Basic Chatbot Functionality 

While SQUARY Chat excels at providing instant, automated support – resolving customer issues faster and more efficiently than traditional methods – its true power lies in its ability to unlock valuable insights into customer intent. 

Our powerful AI-enabled Insights dashboard empowers businesses to: 

  • Identify trending topics: See what questions are being asked most frequently and adapt your content strategy accordingly. 
  • Uncover content gaps: Discover areas where your audience is seeking information that you haven't yet provided. 
  • Measure marketing effectiveness: Analyze the impact of your campaigns by tracking the volume of inquiries related to specific products or promotions. 

Essentially, SQUARY Chat provides a direct line to the voice of your customer, giving you the data you need to make informed decisions about content creation, product development, and marketing strategies. 

A User-Friendly Experience 

From a user perspective, SQUARY Chat offers a seamless and intuitive experience. Studies show that 65% of website visitors prefer to find answers via chatbot, but often find themselves frustrated by limited functionality and convoluted logic. (Source: https://adamconnell.me/chatbot-statistics/

SQUARY Chat addresses these pain points by: 

  • Providing accurate answers quickly: Our advanced AI model delivers satisfactory responses within the first free-form interaction, minimizing the need for lengthy back-and-forths. 
  • Offering 24/7 availability: No more waiting for business hours – SQUARY Chat is always there to assist your customers. 
  • Ensuring instant responsiveness: With response time within seconds, users get the information they need without delay. 

The Cognistx Difference 

What truly sets SQUARY Chat apart from the competition is the comprehensive infrastructure we've built around it. We offer: 

  • Easy implementation: Minimal developer involvement is required, and onboarding takes just a couple of days. 
  • Powerful model tuning: Fine-tune the chatbot's performance to perfectly align with your business needs, all included in the base subscription. 
  • Low latency: Enjoy lightning-fast response times for a seamless user experience. 
  • Content creation opportunities: Leverage the insights gathered by SQUARY Chat to fuel your content marketing efforts. 
  • Customization options: Match the chatbot's appearance to your website's branding for a cohesive look and feel. 
  • Dedicated account management: Receive personalized support from our expert team whenever you need it. 

Ready to experience the power of SQUARY Chat for yourself? Email sales@cognistx.com to learn firsthand how this innovative solution can transform your business and get a demo of your website data!

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